new work // IT COULD BE YOU
TOYOTA created a new spot to announce their partnership with the upcoming Summer Paralympic Games. It's an anthemic spot that portrays Toyota's long standing commitment to mobility, in both its sponsorship of the games and in its development of future forward technologies. More importantly, it sends a universal message of overcoming your personal fears, doubts, and struggles, and achieving your impossible. Had the pleasure once again of contributing the music to this one.
"Because you don't need to be amazing to start, but you need to start, to be amazing."
Music composed by Eric Plust.
Produced by SOUTH Music and Sound Design.
Agency: Saatchi & Saatchi LA